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I purchased The Art of Innovation as the process of innovation is becoming more and more important to my professional career (and wanted to go back to the basics of innovation and gain a solid understanding on the process).
A highly engaging book with little business jargon or terminology, which is 'a plus' in my opinion. In fact, a good chunk of every chapter is made up of little anecdotes of IDEO (and other firms) implementing each step to the innovation process.
The book is not a methodology for you to follow, but is intended for you to think (and have a light bulb moment) on how you may be able to incorporate a step in the innovation process to your role or company.
I have rated as four stars as although the book is well written and has provided me insight on innovation, it is a little dated with regards to products and technology.
This is a little gem of a book for anyone interested in innovation. It focuses on the work of IDEO (one of the most renowned and innovative design companies in the world) and provides an endless number of insights and anecdotal information (although some of the technology examples are starting to look a little dated now.
If you are looking for a book that provides academic insights into the innovation process, this is not for you. If you are looking for a practical and pragmatic approach to innovation, then carry on reading.
Having read the book from cover to cover, I suspect it is the sort of book you could re-read time and time again and glean something new from it every time. As well as providing an insight into the inner workings of IDEO, it covers the cross-over between design and innovation. This is an important aspect of innovation and something that is often overlooked. A great read. Highly recommended.
Book itself is a great read, im not a huge reader but enjoyed everything about this book. Its more about the creativity side of the design process rather than IDEO themselves but you do get a good feel for the company and the message Tom Kelley is trying to get across. Also, the book looks really good and minimalist with the dust cover removed.
A great book, if starting to read like an old book. Many references to people walking around the office with Palm Pilots! Look beyond that and there is great insight into how an innovative organisation behaves. A recommended read for anyone interested in introducing Innovation into their organisation or being tasked to create innovative ideas.