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Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the PM interview questions (estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch").
CONTENTS:
The Product Manager Role
What is a PM?
Functions of a PM
Top Myths about Product Management
Project Managers and Program Managers
Companies
How the PM Role Varies
Microsoft
Apple
Amazon
Yahoo
Startups
Getting the Right Experience
New Grads
Making the Most of Career Fairs
Do you need an MBA?
Why Technical Experience Matters
Transitioning from Engineer to Product Manager
Transitioning from Designer to Product Manager
Transitioning from Other Roles
What Makes a Good Side Project?
Career Advancement
Tips and Tricks for Career Advancement
Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo
Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign
Q & A: Brandon Bray, Principal Group Program Manager, Microsoft
Q & A: Thomas Arend, International Product Lead, Airbnb
Q & A: Johanna Wright, VP at Google
Q & A: Lisa Kostova Ogata, VP of Product at Bright.com
Behind the Interview Scenes
Microsoft
Apple
Amazon
Yahoo
Dropbox
Resumes
The 15 Second Rule
The Rules
Attributes of a Good PM Resume
What to Include
Real Resumes: Before & After
Cover Letters
Elements of a Good PM Cover Letter
The Cover Letter Template
A Great Cover Letter
Company Research
The Product
The Strategy
The Culture
The Role
The Questions
Define Yourself
"Tell Me About Yourself" (The Pitch)
"Why do you want to work here?"
"Why should we hire you?"
"Why are you leaving your current job?"
"What do you like to do in your spare time?"
"Where do you see yourself in five years?"
"What are your strengths and weaknesses?"
Sample Strengths and Weaknesses
Behavioral Questions
Why These Questions Are Asked
Preparation
Follow-Up Questions
Types of Behavioral Questions
Estimation Questions
Approach
Numbers Cheat Sheet
Tips and Tricks
Example Interview
Sample Questions
Product Questions
About the Product Question
Type 1: Designing a Product
Type 2: Improving a Product
Type 3: Favorite Product
Preparation
Tips and Tricks
Sample Questions
Case Questions
HOW IT WORKS:
The Bedtime Bunny uses the evidence-based behavior strategy of positive reinforcement to motivate young children to stay in bed.
Cracking the Tech Career is the job seeker's guide to landing a coveted position at one of the top tech firms. A follow-up to The Google Resume, this book provides new information on what these companies want, and how to show them you have what it takes to succeed in the role. Early planners will learn what to study, and established professionals will discover how to make their skillset and experience set them apart from the crowd. Author Gayle Laakmann McDowell worked in engineering at Google, and interviewed over 120 candidates as a member of the hiring committee – in this book, she shares her perspectives on what works and what doesn't, what makes you desirable, and what gets your resume saved or deleted.
Apple, Microsoft, and Google are the coveted companies in the current job market. They field hundreds of resumes every day, and have their pick of the cream of the crop when it comes to selecting new hires. If you think the right alma mater is all it takes, you need to update your thinking. Top companies, especially in the tech sector, are looking for more. This book is the complete guide to becoming the candidate they just cannot turn away.
- Discover the career paths that run through the top tech firms
- Learn how to craft the prefect resume and prepare for the interview
- Find ways to make yourself stand out from the hordes of other applicants
- Understand what the top companies are looking for, and how to demonstrate that you're it
These companies need certain skillsets, but they also want a great culture fit. Grades aren't everything, experience matters, and a certain type of applicant tends to succeed. Cracking the Tech Career reveals what the hiring committee wants, and shows you how to get it.