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Traction: How Any Startup...
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Traction: How Any Startup Can Achieve Explosive Customer Growth (Inglés) Pasta dura – 6 oct 2015

4.5 de un máximo de 5 estrellas 2 opiniones de clientes

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Críticas

"This is a must-have, essential book if you want to be good at growth."
Aaron Ginn, Growth at StumbleUpon
""Traction" is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, "Traction" offers a framework that creates efficiency, clarity, and focus. With startups as crazy as they are, I strongly encourage you to take the time to make your life a little easier. "Traction" is equal to and should be read alongside "The Lean Startup.""
Adam Kearney, Founder & CEO, Saunter
""Traction" is a critical guide for entrepreneurs looking to grow and scale their businesses."
Patrick Vlaskovits, bestselling author of "The Lean Entrepreneur"
"I've read quite a few books about startups over the years, and apparently this was the only one worth keeping."
"Chris Stucchio," Data Scientist
""Traction" belongs on every startup founder s bookshelf. I m buying copies for the CEOs of my current Angel Investments."
Kevin Dewalt, Angel Investor"

Praise for the first edition of "Traction: "
"Anyone--founders, managers, and executives--trying to break through to new customers can use this smart, ambitious book."
Eric Ries, author of "The Lean Startup"
Here is the inside scoop, the latest, most specific tactics from the red-hot center of the internet marketing universe. From someone who has done it. Twice.
Seth Godin, author of "Linchpin"
"A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more.
James Altucher, author of "Choose Yourself"
The entrepreneurs who walk out of our offices with term sheets walk into them with "Traction." It's a pragmatic guide to solving the entrepreneur's number one challenge.
Fred Wilson, partner of Union Square Ventures
The question every founder asks after shipping is always: how do I get traction? This book actually answers it.
Alexis Ohanian, cofounder of reddit
""Traction" is a critical guide for entrepreneurs looking to grow and scale their businesses."
Patrick Vlaskovits, bestselling author of "The Lean Entrepreneur""

Praise for the first edition of Traction:

"Anyone--founders, managers, and executives--trying to break through to new customers can use this smart, ambitious book."
--Eric Ries, author of The Lean Startup

"Here is the inside scoop, the latest, most specific tactics from the red-hot center of the internet marketing universe. From someone who has done it. Twice."
--Seth Godin, author of Linchpin

"A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more."
--James Altucher, author of Choose Yourself

"The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge."
--Fred Wilson, partner of Union Square Ventures

"The question every founder asks after shipping is always: how do I get traction? This book actually answers it."
--Alexis Ohanian, cofounder of reddit

"Traction is a critical guide for entrepreneurs looking to grow and scale their businesses."
--Patrick Vlaskovits, bestselling author of The Lean Entrepreneur

Descripción del producto

Most startups don’t fail because they can’t build a product.
Most startups fail because they can’t get traction. 


This is the fully revised and updated edition of Traction. The authors self-published the first edition and used the techniques featured in the book to sell more than 35,000 copies in the first 10 months.

Startup advice tends to be a lot of platitudes repackaged with new buzzwords, butTraction is something else entirely.
 
As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
 
Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier – fundraising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path.
 
Traction will teach you the 19 channels you can use to build a customer base, and how to pick the right ones for your business. It draws on interviews with more than 40 successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak) and Dharmesh Shah (HubSpot). You’ll learn, for example, how to:
 
- Test different channels so you can find the ones that will get you traction
- Find and use offline ads and other channels your competitors probably aren’t using
- Get mass amounts of media coverage that will help you reach more customers
- Boost the effectiveness of your email marketing campaign by automating a staggered set of prompts and updates
- Improve your search engine rankings and advertising through online tools and research
 
Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these 19 traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples inTraction will help you create and sustain the growth you desperately need. 


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13 de marzo de 2017
Formato: Edición Kindle|Compra verificada
0Comentar| A una persona le resultó útil. ¿Esta opinión te ha parecido útil? Informar de un abuso
6 de julio de 2015
Formato: Edición Kindle|Compra verificada
0Comentar| A una persona le resultó útil. ¿Esta opinión te ha parecido útil? Informar de un abuso

Opiniones de clientes más útiles en Amazon.com

Amazon.com: 4.6 de 5 estrellas 303 opiniones
Thomas K
5.0 de 5 estrellasThis is the book for next-gen marketers who are actually responsible for revenue
20 de agosto de 2015 - Publicado en Amazon.com
Formato: Edición Kindle|Compra verificada
A 8 personas les resultó útil.
Thomas D. Kehoe
5.0 de 5 estrellasWeinberg and Mares beat me to it!
29 de septiembre de 2014 - Publicado en Amazon.com
Formato: Edición Kindle|Compra verificada
A 101 personas les resultó útil.
Edward G. Palmer
5.0 de 5 estrellasI have found marketing issues to always be a crap shoot. Often it has been like throwing money ...
15 de noviembre de 2017 - Publicado en Amazon.com
Compra verificada
A una persona le resultó útil.
Leon Grin
5.0 de 5 estrellasThis book is all about helping a startup build its ...
20 de enero de 2017 - Publicado en Amazon.com
Formato: Edición Kindle|Compra verificada
A una persona le resultó útil.
Del W. Younglas
4.0 de 5 estrellasTraction provides a great structure to evaluating the wide array of potential avenues ...
15 de enero de 2017 - Publicado en Amazon.com
Compra verificada
A una persona le resultó útil.

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