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Strategic Design: 8 Essential Practices Every Strategic Designer Must Master (Inglés) Pasta blanda – 22 nov 2016


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'Finally there is a practical book on strategic design. . . . The content comes from the best possible mix of leading academics and seasoned practitioners, who not only have the advanced experience, but also the talent to clearly communicate about these matters'
-Cees de Bont, Dean of School of Design, Hong Kong Polytechnic University


"Finally there is a practical book on strategic design. . . . The content comes from the best possible mix of leading academics and seasoned practitioners, who not only have the advanced experience, but also the talent to clearly communicate about these matters"
-Cees de Bont, Dean of School of Design, Hong Kong Polytechnic University

Descripción del producto

Design professionals' in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices - i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.

This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.


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