- Pasta dura: 571 páginas
- Editor: K & S Ranch (1 de marzo de 2012)
- Idioma: Inglés
- ISBN-10: 0984999302
- ISBN-13: 978-0984999309
- Dimensiones del producto: 19.8 x 3.3 x 23.6 cm
- Peso del envío: 1.2 Kg
- Opinión media de los clientes sobre el producto: 4 opiniones de clientes
- Clasificación en los más vendidos de Amazon: nº4,365 en Libros (Ver el Top 100 en Libros)
1: The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company (Inglés) Pasta dura – 1 mar 2012
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This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.
Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:
Use the Customer Development method to bring your business idea to life
Conduct your search for a scalable, profitable business model
Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
Find Product-Market fit
Get, Keep and Grow customers
Fuel growth with metrics that matter
Avoid the 9 deadly sins startups commit most often
The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.
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Ha surgido un problema al filtrar las opiniones justo en este momento. Vuelva a intentarlo en otro momento.
Tengan en cuenta que la metodología que se utiliza es muy único pero al parecer bastante comprobada en Estados Unidos. Yo lo he utilizado como parte de una clase para crear modelos de negocio en una maestría y funciona a las mil maravillas.
Developping our idieas and indentifying opportunities to improve, reducing mistakes.
Its important to mencion that other book that could help is "Value Proposition Desing..."
Opiniones de clientes más útiles en Amazon.com
I will strongly suggest that the reader to follow the instruction of the author to use this as a reference book instead of rushing through the content.
Apart from startup founders, I find this book to be very useful for product development as well.
The author has lay out the process for the reader to follow. Normally, I will not follow strictly on the instructions of a book. This is the few books that is an exception. The general direction is great.
Do not expect specific step by step instruction for each process. You will need to do your own analysis for your project. Such as the questions to ask so that you can validate a problem or solution.
Unfortunately I have to knock it for half a star because of one nagging issue: the publishers did a bad job with the formatting in the book, and that could make it a difficult read -- or at least awkward -- despite the trove of information it contains. It's like someone who designed PowerPoint presentations for a living decided to layout a book that way. So there are a lot of bullets where there could be a different style of callout and the headers for sections aren't consistent. For instance, the author mentions a list of four elements he'll review in more detail. Then each element will have it's own titled paragraph/passage that isn't numbered. But then the next passage after all four has the same style also--wait, is that five elements? Let me go back and check... For an already info heavy book, it makes for awkward reading. Also, I'm not a fan of the switching to semi-bold, san-serif type when mentioning elements solely for digital, but with a black and white book, you can't do something like change the page color.
If v2 of this book was in color, with better and consistent formatting, sidebars for interesting facts, and different page colors to differentiate between, physical, digital, physical/digital, I'd give it SIX STARS!