- Pasta blanda: 571 páginas
- Editor: K & S Ranch (1 de marzo de 2012)
- Idioma: Inglés
- ISBN-10: 0984999302
- ISBN-13: 978-0984999309
- Dimensiones del producto: 19.5 x 3 x 24 cm
- Peso del envío: 1.2 Kg
- Opiniones de los clientes: 444 calificaciones de clientes
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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company: 1 (Inglés) Pasta blanda – 1 marzo 2012
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This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.
Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:
Use the Customer Development method to bring your business idea to life
Conduct your search for a scalable, profitable business model
Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
Find Product-Market fit
Get, Keep and Grow customers
Fuel growth with metrics that matter
Avoid the 9 deadly sins startups commit most often
The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.
It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.
Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.
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Ha surgido un problema al filtrar las opiniones justo en este momento. Vuelva a intentarlo en otro momento.
Tengan en cuenta que la metodología que se utiliza es muy único pero al parecer bastante comprobada en Estados Unidos. Yo lo he utilizado como parte de una clase para crear modelos de negocio en una maestría y funciona a las mil maravillas.
Developping our idieas and indentifying opportunities to improve, reducing mistakes.
Its important to mencion that other book that could help is "Value Proposition Desing..."
Principales opiniones internacionales
The book is split into 3 Manuals:
The Startup Owner’s Manual Strategy Guide
The Startup Owner’s Manual for Web/Mobile Channel Startups
The Startup Owner’s Manual for Physical Channel Startups
“A startup is a temporary organisation in search of a scalable, repeatable, profitable business model.” What differentiates startups from established companies is defined better here than I have seen it anywhere else. To understand and live this definition is so important for new companies and it requires a special breed of people that hunger and flourish in uncertainty.
This is an agile world where our goal is to build a Minimum Viable Product. The business and product in those early days go through the same experiences and are almost synonymous. The concept of Minimum and Viable are so difficult to balance but that is the secret.
Throughout the book, there are great formatting and visual techniques used to highlight major points. Graphics help emphasise key processes and examples are used to underpin explanation. The step by step guide appeals to our process minds and helps us realise that while there is a lot of uncertainty there at least is an approach.
Steve has co-authored this book with fellow serial entrepreneur Bob Dorf, and it is epic, both in size and weight, but also in scope. The Startup Owner’s Manual is a solid reference book for creating successful companies, and at 608 dense pages it is not going to be a light read but what it has is value throughout.
If you are thinking of creating a company or a product, either for a physical or web/mobile channel then buy this book, read it, absorb it and refer to it often. The evidential approach to customer development will save you time and money and, hopefully, drive you towards quantifiable product success.
If I had to say anything negative I'd say that it is pitched somewhat at well funded startups with lots of staff and big budgets which might be the case in San Francisco but unlikely for 98% of the rest of us. Despite this the book is still a great guide if you scale some of the suggestions down to fit your own reality - which is what I did.