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Social Media Risk and Gov...
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Social Media Risk and Governance: Managing Enterprise Risk (Inglés) Pasta blanda – 28 oct 2015


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Detalles del producto

  • Pasta blanda: 220 páginas
  • Editor: Kogan Page Ltd (28 de octubre de 2015)
  • Idioma: Inglés
  • ISBN-10: 0749474572
  • ISBN-13: 978-0749474577
  • Dimensiones del producto: 15.6 x 1.3 x 23.3 cm
  • Peso del envío: 358 g
  • Opinión media de los clientes sobre el producto: Sé el primero en calificar este artículo

Descripción del producto

Críticas

"Risk and security are as critical as ever in enterprise social media. Phil Mennie's book has never been more timely, and I've not come across a more comprehensive, accessible and example-loaded book as this. This has to be the indispensable guide in this important area."
--Paul Levy, Senior Research Fellow, University of Brighton "Centre for Research in Innovation Management (CENTRIM) "

"As we all become more integrated with the global platform of the Internet, we need to change our perspectives and re-think how we work. Phil asks the tough questions and he has plenty of good answers. He is a good navigator through the potential hazards that social media presents to large organizations. Buy this book and don't just pass it on to compliance. These issues matter to the whole organization."

--Justin Hunt, Founder "The Social Media Leadership Forum "

Descripción del producto

In a recent survey, 71 percent of executives polled said their company was concerned about the possible risks posed by social media, but 59 percent do not perform a social media risk assessment.

This book is a comprehensive, practical guide to the components and considerations that make up a social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.

Phil Mennie, PwC’s Global Social Media Risk and Governance leader, addresses key issues such as policy evaluation and planning, information security and fraud risks, how to respond to a crisis and how to archive data. The book empowers professional users of social networks to collaborate with their compliance and risk management counterparts, and to harness the power of social media safely and successfully for their organization.


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