"Maneesh is an insightful, experienced marketer who's not afraid to challenge the status quo. This book is a great resource for any marketer who has ever wanted to go beyond traditional corporate marketing to make a real difference to their company and customers." -- Laura Hanly, bestselling author of Content That Converts.
"Marketing has changed. To get ahead, you need to spark conversations. Maneesh Sah's book and 3I model will be your roadmap to stand out and come up with an effective growth strategy once and for all." -- Mike Kawula, CEO Social Quant and author of "Twitter Marketing That Sells"
"The marketing world has changed dramatically over the past 20 years, but unfortunately many business leaders still invest as though it were 1960 when consumers trusted brands and were a captive audience. Today, whether it's B2B or B2C, consumers are in control, and it's harder than ever to capture them for a moment, let alone turn them into loyal customers. In A NEW Marketer, Maneesh Sah illuminates the path companies need to follow and the tactics they need to employ to provide their customers with insights and incite loyalty. This will never be as easy as it once was, but those marketers and companies that take Sah's counsel will have the advantage." -- Josh Steimle, CEO, MWI and author of Chief Marketing Officers at Work
"Insightful and truly hit the nail on the head- as Maneesh shows marketers how to leverage on insights to reach more people, build a community and most importantly, drive real growth. Stop interrupting, start listening- for marketing today is ever more so a 1-1 relationship building-personalisation. Only by knowing your customers and inciting conversations, can we achieve far more effective results in conversion. A NEW Marketer is a must read for marketers to re-define, re-shift and re-calibrate in order to win big in today's highly competitive landscape." -- Tony Chow, Regional Director, Creative and Content Marketing-APAC, Marriott International
"The answers to all your questions about personal branding, thought leadership, content marketing and social selling are in this book. Many involve LinkedIn as the perfect B2B social media platform for entrepreneurs, senior executives and professionals of all types. Maneesh has really captured the modern day issues as to how you brand yourself and your company through your personal branding and in a "Richard Branson" way distinguish yourself and your company through an array of clever, imaginative, cost effective and easy to put into practice advice and tips. I highly recommend it for the modern day marketer and entrepreneur." -- Chris J Reed, bestselling author of LinkedIn Mastery for Entrepreneurs
"A NEW Marketer is a superb read. Packed with actionable examples, insights and tips for unconventional marketing yet rooted in classical marketing theory. I especially enjoyed the tips and takeaways at the end of each chapter. A must read for all marketers with an open mind and new opportunities to convert." -- Anthony A Rose, Chairman and CEO, House of Rose Professional and bestselling author and creator of Break the ceiling touch the sky
"A NEW Marketer is a good primer for marketing leaders of the future. Tons of relevant case studies for executives in Asia." -- Joe Escobedo, Director of Marketing, Happy Marketer and Forbes and HuffPost columnist
Descripción del producto
“Brand Awareness”A New Shift Is Redefining Which Marketers Will Win In The Never-Ending Battle For Attention.
It’s no secret we live in a world of intense competition to win new business, retain clients and grow revenues. Because
of this cut-throat environment, a new shift in the world of marketing is happening right now.
The marketers and brands who adapt to this changing environment will survive and thrive. But those who fail to recognize this new shift and continue
relying on outdated strategies like “increasing brand awareness” will wither away into obscurity.
Built on the “3I” Framework, this book teaches you a simple system for adapting to this New Shift in marketing so you can
reach more people, build new raving fans and explode your bottom line. You will discover how to:
Inspire With Insights: Drive real engagement with real customers by leveraging "Insight Marketing" Strategies
— which work on both warm and cold prospects alike.
Incite New Conversations: Use new campaign channels and tools to amplify the reach of your content — leading to more conversations, more leads and more sales.
Activist Marketers: Understand the distinct difference between ineffective marketers and Activist Marketers, and how to build your team focused on growth — not brand awareness.