Descripción del producto
Marketing made easy!You are overwhelmed with it all? You dont know where to start? The Marketing Formula will make it easy for you. Follow the six easy steps in this book and you will have a clear structure that will help you to stop wasting money and time on marketing activities that wont reach your target audience. No matter what industry you are in and what the nature of your business, I identified six steps that every start-up should go through. The book is packed with lots of practical tips and exercises. You will:- Develop a powerful marketing mindset- Discover your business values to know what you stand for- Define your ideal client to attract the perfect customer- Look at the market and competitors to discover trends- Create your story to stick in peoples mind- Review your products and pricing- Create a 1-year marketing plan- Learn about time management- Enhance your networking skills and body languageChristine is a trained Coach and NLP Practitioner. She has worked in marketing and advertising for more than 10 years before she decided to start her own business as a Marketing and Creative Start-Up Coach. Now she is mentoring start-up students at universities throughout Europe as well as working with individuals and small businesses. With her hands-on approach, she has helped hundreds of individuals validating their business idea and creating a successful start-up. She is the founder of the Creative Start-Up Academy, online courses for start-ups and small businesses. She has also published The Start-Up Formula - 6 easy steps to start your own business.
Biografía del autor
Christine is the Marketing and Creative Start-Up Coach which means she helps people to start their own business and market it successfully. Although Christine is now living in the UK, she was actually born and raised in Berlin. After her A-Levels she completed an apprenticeship in Marketing and Advertising. Once completed, she decided to stay at the company, a marketing and advertising agency, for a few more years working as a Senior Account Manager and Strategic Consultant. Seven years later, she felt that it was time for a change. She heard another country calling her, moved to London in 2010, and started again as a Senior Account Manager at another marketing and design agency. She enrolled on NLP and Coaching Practitioner courses after realising that her mission in life was to help other people become happy in their job. She finished the courses and is now pursuing HER dream of being a marketing and creative start-up Coach. She absolutely LOVES what she is doing now and think life is pretty awesome. Now she is mentoring startup students at universities throughout Europe as well as working with individuals and small businesses. With her hands-on approach, she has helped hundreds of individuals validating their business idea and building a startup and market is successfully. She is also the founder of the Creative Start-Up Academy - online courses for startups. A few personal facts about Christine: she plays the ukulele, is obsessed with Italy and unicorns, loves cooking Italian food and dances cuban salsa.