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The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) de [Maeda, John]
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The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) Edición Kindle

4.4 de un máximo de 5 estrellas 2 opiniones de clientes

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Número de páginas: 140 páginas Word Wise: Activado Tipografía mejorada: Activado
Salto de página: Activado Idioma: Inglés

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Descripción del producto

Críticas

In this breezy treatise, graphic designer and computer scientist Maeda proposes ten laws for simplifying complex systems in business and life-but mostly in product design. Maeda's upbeat explanations usefully break down the power of less-fewer features, fewer buttons and fewer distractions-while providing practical strategies for harnessing that power, such as SHE: "Shrink, Hide, and Embody." The first three laws, based on principles of reduction, organization and efficiency, form the foundation for increasingly complex and self-referential concepts like the importance of context and the potential for failure in simplification (by the end of the book, Maeda is chiding himself for using too many acronyms). Combined with trust and emotional engagement (laws 7 and 8), Maeda demonstrates how complex systems can become downright lovable: Maeda recalls "the Tamagocchi craze of the late 1990s... showed that anyone could fall in love with a small electronic keychain," drawing a corollary to the almighty iPod (an iconic example referred to throughout). Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that, this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Críticas

-- Susan Salter Reynolds, "The LA Times"

--Rob Forbes, Founder, Design Within Reach

-- Bruce Nussbaum, "BusinessWeek's" blog "NussbaumOnDesign"

--Andrea Ragnetti, Board of Management, Royal Philips Electronics

" Keep it simple, Stupid" is an old piece of advice, so much so that it's often abbreviated as the " KISS principle." But it's advice that's often ignored, and MIT Professor John Maeda aims to change that. . . . Designers and marketers will find Maeda's book both interesting and useful...." -- "New York Post"

" FINALLY, a book about simplicity that is not too academic to read.... At the book's heart is the Shinto belief in animism, the spirit in all objects. Nicholas Negroponte, one of Maeda's mentors, once told him to become a lightbulb, not a laser beam. This he has done; all this and more." -- Susan Salter Reynolds, "The LA Times"

" Technology and life seem to be getting more complicated, yet two great success stories, Google and the iPod, both provide the antidote of simplicity. In "The Laws of Simplicity," John Maeda uses humble prose to provide an accessible guide, business and life, observing the principle: 'Simplicity equals sanity.'" -- David Smith, "The Observer"

" John Maeda's new book, "The Laws of Simplicity," is simply terrific. It's exactly 100 pages, the illustrations are brilliant and the 10 Laws of Simplicity (plus Three Keys) are a canon to design one's entire life, much less specific products, services or business models. The subtitle is: Design, Technology, Business, Life." -- Bruce Nussbaum, "BusinessWeek's" blog " NussbaumOnDesign"

" I planned to skim/sample John Maeda's book, then decide to endorse it--or not. I quickly found myself mesmerized--and thence the only issue was deciding what were the strongest words I could muster in support of "The Laws of Simplicity," The book is important; and Maeda has made an absurdly complex subject--simplicity--approachable and usable. Bravo! I hope the people who design the products I'll acquire in the next ten years take this book to heart." --Tom Peters

" If brevity is the soul of wit, simplicity is the soul of design. John Maeda uses the concept of simplicity to get at the nature of human thought and perception while drawing out tangible applications for business, technology, and life in general. "The Laws of Simplicity" is thoroughly optimistic, entertaining, and erudite, just as you would expect from Maeda. It is also the most compelling 100 pages of design writing I have read this year." --Rob Forbes, Founder, Design Within Reach

Detalles del producto

  • Formato: Edición Kindle
  • Tamaño del archivo: 1618 KB
  • Número de páginas: 140
  • Editor: The MIT Press (7 de julio de 2006)
  • Vendido por: Amazon Mexico Services, Inc.
  • Idioma: Inglés
  • ASIN: B002V1I698
  • Texto a voz: Activado
  • X-Ray:
  • Word Wise: Activado
  • Tipografía mejorada: Activado
  • Opinión media de los clientes sobre el producto: 4.4 de un máximo de 5 estrellas 2 opiniones de clientes
  • Clasificación en los más vendidos de Amazon: n°27,073 Pagados en Tienda Kindle (Ver el Top 100 Pagados en Tienda Kindle)

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