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--Rob Forbes, Founder, Design Within Reach
-- Bruce Nussbaum, "BusinessWeek's" blog "NussbaumOnDesign"
--Andrea Ragnetti, Board of Management, Royal Philips Electronics
" Keep it simple, Stupid" is an old piece of advice, so much so that it's often abbreviated as the " KISS principle." But it's advice that's often ignored, and MIT Professor John Maeda aims to change that. . . . Designers and marketers will find Maeda's book both interesting and useful...." -- "New York Post"
" FINALLY, a book about simplicity that is not too academic to read.... At the book's heart is the Shinto belief in animism, the spirit in all objects. Nicholas Negroponte, one of Maeda's mentors, once told him to become a lightbulb, not a laser beam. This he has done; all this and more." -- Susan Salter Reynolds, "The LA Times"
" Technology and life seem to be getting more complicated, yet two great success stories, Google and the iPod, both provide the antidote of simplicity. In "The Laws of Simplicity," John Maeda uses humble prose to provide an accessible guide, business and life, observing the principle: 'Simplicity equals sanity.'" -- David Smith, "The Observer"
" John Maeda's new book, "The Laws of Simplicity," is simply terrific. It's exactly 100 pages, the illustrations are brilliant and the 10 Laws of Simplicity (plus Three Keys) are a canon to design one's entire life, much less specific products, services or business models. The subtitle is: Design, Technology, Business, Life." -- Bruce Nussbaum, "BusinessWeek's" blog " NussbaumOnDesign"
" I planned to skim/sample John Maeda's book, then decide to endorse it--or not. I quickly found myself mesmerized--and thence the only issue was deciding what were the strongest words I could muster in support of "The Laws of Simplicity," The book is important; and Maeda has made an absurdly complex subject--simplicity--approachable and usable. Bravo! I hope the people who design the products I'll acquire in the next ten years take this book to heart." --Tom Peters
" If brevity is the soul of wit, simplicity is the soul of design. John Maeda uses the concept of simplicity to get at the nature of human thought and perception while drawing out tangible applications for business, technology, and life in general. "The Laws of Simplicity" is thoroughly optimistic, entertaining, and erudite, just as you would expect from Maeda. It is also the most compelling 100 pages of design writing I have read this year." --Rob Forbes, Founder, Design Within Reach