$174.98
  • Precio recomendado: $304.59
  • Ahorras: $129.61 (43%)
Envío GRATIS en pedidos de más de $599.
Disponible.
Vendido y enviado por Amazon México. Se puede envolver para regalo.
Insanely Simple: The Obse...
Retroceder Avanzar
Escuchar Reproduciendo... Pausado   Estás escuchando un ejemplo de edición de audio
Más información
Ver las 3 imágenes

Insanely Simple: The Obsession That Drives Apple's Success (Inglés) Pasta blanda – 30 abr 2013


Ver todos los 5 formatos y ediciones Ocultar otros formatos y ediciones
Precio de Amazon
Nuevo desde Usado desde
Kindle
Pasta dura
$740.00
Pasta blanda
$174.98
$174.98
click to open popover

Detalles del producto


Descripción del producto

Críticas

A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing.

The Times (London)

Gets inside Apple s branding and marketing to explain its directness and power.

Financial Times

Required reading.

The Observer

Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what s most essential and therefore most important.

Steve Hayden, legendary Apple creative director, author of the 1984 Super Bowl commercial

"

"A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing."

--The Times (London)

"Gets inside Apple's branding and marketing to explain its directness and power."

--Financial Times

"Required reading."

--The Observer

"Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs's success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what's most essential--and therefore most important."

--Steve Hayden, legendary Apple creative director, author of the "1984" Super Bowl commercial

Descripción del producto

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

Opiniones de clientes

No hay opiniones de clientes
Comparte tu opinión con otros clientes

Opiniones de clientes más útiles en Amazon.com

Amazon.com: 4.1 de 5 estrellas 187 opiniones
A una persona le resultó útil.
5.0 de 5 estrellasSimplicity is indeed the best policy...
el 20 de marzo de 2014 - Publicado en Amazon.com
Compra verificada
A 2 personas les resultó útil.
3.0 de 5 estrellasLots of Fun and Interesting Illustrations
el 3 de junio de 2013 - Publicado en Amazon.com
Compra verificada
3.0 de 5 estrellas... the University of Baltimore and this book was a recommended reading for the Entrepreneurship class I am enrolled in
el 8 de marzo de 2015 - Publicado en Amazon.com
Compra verificada
A 3 personas les resultó útil.
3.0 de 5 estrellasInsanely Simple
el 17 de junio de 2012 - Publicado en Amazon.com
Compra verificada
5.0 de 5 estrellasMust read - if you want anything from life - work or personal life
el 9 de mayo de 2013 - Publicado en Amazon.com
Compra verificada

Mis pedidos

Envíos y devoluciones

Podemos ayudarte.