- Pasta blanda: 320 páginas
- Editor: Harperbusiness; Edición: Revised ed. (1 de enero de 2007)
- Idioma: Inglés
- ISBN-10: 006124189X
- ISBN-13: 978-0061241895
- Dimensiones del producto: 13.5 x 2.1 x 20.3 cm
- Peso del envío: 272 g
- Opinión media de los clientes sobre el producto: 3 opiniones de clientes
- Clasificación en los más vendidos de Amazon: nº73 en Libros (Ver el Top 100 en Libros)
Influence: The Psychology of Persuasion (Inglés) Pasta blanda – ene 2007
Precio de Amazon
|Nuevo desde||Usado desde|
"Vuelva a intentarlo"
Comprados juntos habitualmente
Los clientes que compraron este producto también compraron
Detalles del producto
Descripción del producto
Influence should be required reading for all business majors.--Journal of Retailing
This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine
The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology
The material in Cialdini s Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology"
For markters, this book is among the most important books written in the last ten years.--Journal of Mariketing Research
Descripción del producto
Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
¿Qué otros productos compran los clientes tras ver este producto?
Opiniones de clientes
Opiniones de clientes
Opiniones de clientes más útiles en Amazon.com (beta)
In reply to the few one star reviews...It has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages. I agree, at first look, this would seem true. The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time.
But sales ideas have to not just be listed....not just explained...they have to be sold. Examples have to be given, Principles have to be
explained...we need proof. And you need the entire book to do that. The people who read a short article by the author, maybe read the
ideas...but nothing else happens. Salespeople are changed by the content of this book, like with all great sales books. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real. This book does that.
I own perhaps 2,000 books on the subject of selling. This is certainly in the top 5.
Each principle is examined as to its ability to produce a distinct kind of automatic, mindless compliance from people, that is, a willingness to say yes without thinking first. The evidence suggests that the ever-accelerating pace and informational crush of modern life will make this particular form of unthinking compliance more and more prevalent in the future. It will be increasingly important for the society, therefore, to understand the how and why of automatic influence.”
~ Robert B. Cialdini from Influence
This is the classic text on the psychology of persuasion.
Robert Cialdini is a professor of both psychology and marketing at Arizona State University.
In addition to decades of lab experiments, Robert also spent three years in “participant observation”—aka embedding himself as a sort of spy in various organizations to learn the tricks of their trade. He tried everything from selling cars and vacuums to becoming a bus boy at a restaurant so he could learn how waiters do their thing.
The book is simultaneously kind of a consumer protection guide (how not to be duped) AND a manual for marketers (how to sell your stuff!).
Let's jump straight into some the Big Ideas:
1. Know Thy Triggers - One thru six.
2. Influence Yourself - Get your foot in the door.
3. Commitment - Write it. Share it. (WOOP it!)
4. Shocking Truth - Meet Professor Milgram.
5. Stand up - And push back. Exert your influence.
Let’s choose to influence ourselves and others wisely!
More goodness— including PhilosophersNotes on 300+ books in our *OPTIMIZE* membership program. Find out more at brianjohnson . me.
Overall, a useful, book with a good blend of research and entertainment - a handy reference tool if the subject matter interests you.
If you found this review to be helpful, please click the "Yes" button below. Thanks!
Buscar productos similares por categoría