- Pasta blanda: 320 páginas
- Editor: Harperbusiness; Edición: Revised ed. (1 de enero de 2007)
- Idioma: Inglés
- ISBN-10: 006124189X
- ISBN-13: 978-0061241895
- Dimensiones del producto: 13.5 x 2.1 x 20.3 cm
- Peso del envío: 340 g
- Opinión media de los clientes sobre el producto: 3 opiniones de clientes
- Clasificación en los más vendidos de Amazon: nº1,302 en Libros (Ver el Top 100 en Libros)
Influence: The Psychology of Persuasion (Inglés) Pasta blanda – 1 ene 2007
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Influence should be required reading for all business majors.--Journal of Retailing
This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine
The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology
The material in Cialdini s Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology"
For markters, this book is among the most important books written in the last ten years.--Journal of Mariketing Research
Descripción del producto
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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In reply to the few one star reviews...It has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages. I agree, at first look, this would seem true. The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time.
But sales ideas have to not just be listed....not just explained...they have to be sold. Examples have to be given, Principles have to be
explained...we need proof. And you need the entire book to do that. The people who read a short article by the author, maybe read the
ideas...but nothing else happens. Salespeople are changed by the content of this book, like with all great sales books. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real. This book does that.
I own perhaps 2,000 books on the subject of selling. This is certainly in the top 5.