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Influence: The Psychology...
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Influence: The Psychology of Persuasion (Inglés) Pasta blanda – ene 2007

4.7 de un máximo de 5 estrellas 3 opiniones de clientes

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  • Influence: The Psychology of Persuasion
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  • Thinking, Fast and Slow
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  • How to Win Friends & Influence People
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Críticas

For marketers, this book is among the most important books written in the last ten years.--Journal of Mariketing Research

Influence should be required reading for all business majors.--Journal of Retailing

This book will strike chords deep in the hearts and psyches of all of us.--Best Sellers Magazine

The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology

The material in Cialdini s Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology"

For markters, this book is among the most important books written in the last ten years.--Journal of Mariketing Research

Descripción del producto

Influence, the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


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Formato: Edición Kindle
Con casos practicos este PhD en Psiquiatria, nos explica porque funcionan los conceptos *cientificamente* probados (siempre hace citas a estudios serios realizados todos por universidades serias) para ejercer la antipersuación - el mote del libro debiera ser ese, el arte de la antipersuacion - ya que el lema es ' conoce para estar atento y no dejarte influenciar por vendedores o personas que quieren obtener algo de ti - Yo por el contrario, lo trasladé a mi ejercicio profesional de ventas, y creanme, funciona.
A 2 personas les resultó útil. ¿Esta opinión te ha parecido útil? No Enviando comentarios.
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Formato: Pasta blanda Compra verificada
El libro es bueno, me hubiese gustado más ejemplos, pero lo recomiendo, pues si es una técnica influir en los demás y saberlo llevar al término que uno busca.
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Formato: Pasta blanda Compra verificada
No puedo opinar sobre el libro porque no lo he leído pero el producto llegó a tiempo y en muy buen estado. Amazon no decepciona con su servicio.
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Amazon.com: 4.5 de un máximo de 5 estrellas 1,427 opiniones
88 de 90 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas To Anyone Reading One Of The One Star Reviews. This Book Is A New Classic. 27 de diciembre de 2016
Por Claude Whitacre author - Publicado en Amazon.com
Formato: Pasta blanda Compra verificada
As an author of books on selling, I keep an eye out for the best books on sales and sales psychology. This book is a game changer.

In reply to the few one star reviews...It has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages. I agree, at first look, this would seem true. The Harvard Business Review article "Harnessing the Science of Persuasion" by Cialdini, from their October 2001 issue....is a good example. You can even get the Six Principles from the books Table Of Contents...save yourself some time.

But sales ideas have to not just be listed....not just explained...they have to be sold. Examples have to be given, Principles have to be
explained...we need proof. And you need the entire book to do that. The people who read a short article by the author, maybe read the
ideas...but nothing else happens. Salespeople are changed by the content of this book, like with all great sales books. For salespeople to benefit from a sales book, the ideas have to be explained, understood, proven, accepted, and made real. This book does that.
I own perhaps 2,000 books on the subject of selling. This is certainly in the top 5.
22 de 22 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas It’s packed with fascinating research and stories. 16 de septiembre de 2016
Por Brian Johnson - Publicado en Amazon.com
Formato: Pasta blanda Compra verificada
“One aspect of what I learned in this three-year period of participant observation was most instructive. Although there are thousands of different tactics that compliance practitioners employ to produce yes, the majority fall within six basic categories. Each of these categories is governed by a fundamental psychological principle that directs human behavior and, in so doing, gives the tactics their power. The book is organized around these six principles, one to a chapter. The principles—consistency, reciprocation, social proof, authority, liking, and scarcity—are each discussed in terms of their function in the society and in terms of how their enormous force can be commissioned by a compliance professional who deftly incorporates them into requests for purchases, donations, concessions, votes, assent, etc. ...

Each principle is examined as to its ability to produce a distinct kind of automatic, mindless compliance from people, that is, a willingness to say yes without thinking first. The evidence suggests that the ever-accelerating pace and informational crush of modern life will make this particular form of unthinking compliance more and more prevalent in the future. It will be increasingly important for the society, therefore, to understand the how and why of automatic influence.”

~ Robert B. Cialdini from Influence

This is the classic text on the psychology of persuasion.

Robert Cialdini is a professor of both psychology and marketing at Arizona State University.

In addition to decades of lab experiments, Robert also spent three years in “participant observation”—aka embedding himself as a sort of spy in various organizations to learn the tricks of their trade. He tried everything from selling cars and vacuums to becoming a bus boy at a restaurant so he could learn how waiters do their thing.

The book is simultaneously kind of a consumer protection guide (how not to be duped) AND a manual for marketers (how to sell your stuff!).

Let's jump straight into some the Big Ideas:

1. Know Thy Triggers - One thru six.
2. Influence Yourself - Get your foot in the door.
3. Commitment - Write it. Share it. (WOOP it!)
4. Shocking Truth - Meet Professor Milgram.
5. Stand up - And push back. Exert your influence.

Let’s choose to influence ourselves and others wisely!

More goodness— including PhilosophersNotes on 300+ books in our ​*OPTIMIZE*​ membership program. Find out more at brianjohnson . me.
1 de 1 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas These are lessons I will use daily & impart to my family... 29 de enero de 2017
Por Thomas J. Quinlan - Publicado en Amazon.com
Formato: Edición Kindle Compra verificada
This book is dated, & largely appears to pre-date what we consider the modern internet/TV phenomenon, & that's obvious in reading it. That's its only real flaw, though the author does have another book out more recently, & to be fair, this wouldn't likely receive much improvement from an updated revision. That latter point is it's great strength; the lessons inside about how we are susceptible to persuasion don't really need updating per se; they are solid enough, outlined well enough, & supported with facts & data enough that they withstand the obvious test of time. Learning how persuasion can be done, how we can do it, & more importantly, he we can resist it, is a highly worthwhile lesson, which I will carry forward in my own life & import to my family as well.
4 de 4 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas Research-rich and easy to read but didn't need to be 300+ pages long 5 de febrero de 2016
Por ToyeSan - Publicado en Amazon.com
Formato: Edición Kindle Compra verificada
Great starter book to the subject of the psychology of influence. After reading this, I became much more aware of the many different tools of influence and was better protected against some shady tricks and tactics. This book is research-rich, easy and entertaining to read though it did drag on at points. I gave it four and not five stars because I felt it could have been shorter than it was. Time is precious. There was a lot of repetition and anecdotal content which to me just added bulk without adding to the value of the concepts. Although I like to read everything especially in works of non-fiction, on a second reading, I feel I could easily skip entire paragraphs of this book and not miss much.
Overall, a useful, book with a good blend of research and entertainment - a handy reference tool if the subject matter interests you.
3 de 3 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Scott Adams, creator of Dilbert, recommends this book 1 de enero de 2016
Por Chaz Curtis - Publicado en Amazon.com
Formato: Pasta blanda Compra verificada
Plenty of reviews have said this already. This is a fabulous book. While the studies are dated, the basic psychology is still there. You'll begin to understand why people behave the way they do, especially in masses. This should be required high school reading material. Wished that I had known about this book growing up.

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